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Bicycle Retailer & Industry News (BRAIN) is the world’s most trusted source for news and training in the business of selling bicycles and related gear and services. It draws on the expert guidance and opinion of shop owners as well as executives from the global cycling industry. BRAIN provides critical and accurate industry coverage that readers trust. BRAIN’s readers include the most important and influential retailers in North America as well as the global vendors who supply them with innovative products. BRAIN publishes 12 issues a year and thousands of online articles annually through its website Founded in 1991 in Santa Fe, New Mexico, and acquired by Pocket Outdoor Media on January 31st, 2019, BRAIN is now based in Boulder, Colorado.

BRAIN At A Glance

Circulation: Coming soon
Readership: Coming soon
Frequency: 12x
Website: 100,000 unique users, 220,000 monthly sessions
Editor-in-Chief: Steve Frothingham
To advertise: Sales Team,


BIcycle Retailer and Industry News 2020 Media Kit