Robin Thurston

Robin Thurston

Robin is the CEO of Pocket Outdoor Media, the world’s leading creator of active lifestyle content. Across web, print, podcast, social and video, our brands engage with over 15 million of the most active and influential consumers in the world every month. Under his leadership, Pocket Outdoor Media is reinventing how athletes consume content, participate and engage, increase knowledge, find gear, and ultimately perform in their sport.

Before joining Pocket Outdoor Media, he ran a consumer genetics company called Helix in Silicon Valley before returning to his home state of Colorado.  Prior to Helix, Robin co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. Following the acquisition of MapMyFitness by Under Armour, he joined the innovative sports apparel organization and served as Chief Digital Officer, where he led the overall strategic direction of the company’s Connected Fitness and eCommerce business.  

Robin spent the first ten years of his career building a mutual fund classification and ratings platform at Lipper (a Thomson Reuters Company), as well as a risk and compensation platform at both American Century Investments and Wellington Management. He graduated with a MS in Finance from University of Colorado at Denver and lives with his wife and three children in Boulder, Co.  He is a lifelong cyclist who started riding and racing in the early 1980’s.