Outside Acquires Cairn, Expanding Community and Enhancing Membership Benefits Boulder, Colorado — April 15, 2021 — Outside, the world’s leading creator of active lifestyle content, services, events, and experiences, today announced the acquisition of Cairn, the top subscription box service and non-traditional commerce business connecting outdoor brands and consumers. The deal represents Outside’s…
Pocket Outdoor Media Closes Major Acquisitions, Rebrands as Outside Additions of Outside Integrated Media, Outside TV, Gaia GPS, athleteReg, and Peloton Magazine cement the company’s position as the new center of gravity for active lifestyle consumers. Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world’s leading creator of active…
Pocket Outdoor Media Launches New Mountain Biking Property Beta joins growing portfolio of cycling and endurance brands. Boulder, Colorado — February 2, 2021 — Pocket Outdoor Media (POM), the world’s leading creator of active lifestyle content, today announced the launch of Beta, a new magazine, website (Betamtb.com), and membership (Beta Pass) dedicated to the…
Pocket Outdoor Media Acquires Paleo Magazine Assets Boulder, Colorado, USA — November 2, 2020 — Pocket Outdoor Media (POM), the world’s leading creator of active lifestyle content, today announced the asset acquisition of Paleo Magazine and all of the digital assets that accompany the brand. Paleo Magazine joins POM’s existing stable of active lifestyle brands:…
Pocket Outdoor Media Acquires FinisherPix, Global Sports Photography Provider Sports photography business joins forces with the active lifestyle leader to provide greater value to athletes. Boulder, Colorado, USA — November 2, 2020 — Pocket Outdoor Media (POM), the world’s leading creator of active lifestyle content, today announced the acquisition of FinisherPix, a global provider of…
Pocket Outdoor Media Acquires Big Stone Publishing Climbing and running titles join a growing portfolio of active lifestyle brands. Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world’s leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice,…
Entrepreneur, philanthropist, NFL linebacker, and explorer will advise the leading creator of active lifestyle content as they grow and diversify their business Boulder, Colorado, USA — August 6, 2020 — Pocket Outdoor Media, the leading endurance sports media platform, today announced that Dhani Jones, founder of BowTie Cause and Chairman of Qey Capital, has been…
Boulder, CO: The Active Living Group, a division of Pocket Outdoor Media, became the first major media organization in North America to make every magazine subscription it sells carbon-neutral. The announcement was made today in conjunction with the Outdoor Retailer tradeshow as a kickoff to the group’s “Enough Already” consumer awareness campaign (www.enoughalready.wtf.) Headlined by…
Ride Iconic Colorado Cycling Courses Virtually for a Fun Way to Keep Your Wheels Spinning Boulder, Colorado, USA — July 23, 2020 — Roll Massif, producer of 8 iconic Colorado cycling events including Elephant Rock, Copper Triangle, and Tour of the Moon, announces the Roll Massif Challenge, a new virtual cycling event series designed to…
Series A funding allows Pocket Outdoor Media to expand its active lifestyle business to over 20 new media businesses including Yoga Journal, SKI, Climbing, BACKPACKER and Warren Miller Entertainment Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living,…
The Trail Running Collection features the latest in off-road running, gear, and advice Boulder, Colorado, USA — June 26, 2020 — PodiumRunner and Women’s Running announce a new Trail Running Collection of online features, how-to, and in-depth gear reviews on their new websites. The content, available across both Women’s Running and PodiumRunner, collects the latest…
America’s leading cycling media brand extends agreement with RCS Sport Boulder, Colorado, USA — February 27, 2020 — In an exclusive agreement with RCS Sport, VeloNews, America’s leading bike racing media brand, will produce the North American edition of the Official Guide to the Giro d’Italia bicycle race for 2020. RCS Sport, the race’s owner…
Triathletes can enter for a chance to win Triathlete’s most valuable bike giveaway ever Boulder, Colorado, USA — February 24, 2020 — Triathlete, the world’s #1 triathlon resource, has recognized 20 product innovators for excellence in design in its March/April magazine issue. While other sports wait for trends to come to them, triathlon has a…
Pocket Outdoor Media Is an Official Media Partner of the 2020-2022 Sea Otter Classic Cycling Festivals Boulder, Colorado, USA — February 12, 2020 — Pocket Outdoor Media, publisher of VeloNews and Bicycle Retailer & Industry News, has extended its sponsorship of the Sea Otter Classic cycling festivals through 2022. As an Official Media Partner of…
Journalist and pro triathlete Kelly O’Mara will become the next EIC of the iconic multisport brand. Boulder, Colorado, USA — January 24, 2020 — Triathlete Magazine has named Kelly O’Mara as the brand’s next Editor-in-Chief. O’Mara will work closely with the Triathlete team and the Pocket Outdoor Media team to maximize Triathlete’s potential in the…
Power is not just leading by example but also bringing others up with you. Boulder, Colorado, USA — January 6, 2020 — Women’s Running, the most popular resource for women runners, has named its 20 Power Women of the Year. The January/February issue of Women’s Running magazine honors 20 of the most influential women in…
VeloSwap Presented by Saris Will Offer Thousands of Cycling’s Best Brands at Clearance Prices in Denver on November 2nd Boulder, Colorado, USA — October 9, 2019 — VeloSwap presented by Saris is America’s most popular consumer bicycle swap and expo. Coming to Denver’s National Western Complex on November 2nd, VeloSwap will feature 500 vendors…
Boulder, Colorado, USA — August 8, 2019 — ZOOMA Women’s Race Series, known for stunning race medals and fun races in beautiful places, is proud to partner with Women’s Running as a sponsor and media partner for the upcoming 2019-2020 racing season. “ZOOMA race weekends are purposefully designed to be supportive and empowering experiences for…
Veteran Digital Entrepreneur Takes Helm After Investment Boulder, Colorado, USA — August 7, 2019 — Robin Thurston, one of the world’s leading digital media and sports entrepreneurs, has been named CEO of Pocket Outdoor Media, the holding company that owns VeloNews, Triathlete, Women’s Running, PodiumRunner, Bicycle Retailer, VeloPress, and VeloSwap. Thurston now shares ownership with…
Former Editor-in-Chief Rejoins VeloNews as Content Director for Special Projects Boulder, Colorado, USA — June 10, 2019 — Pocket Outdoor Media has hired longtime cycling journalist Ben Delaney as its Content Director for Special Projects. It’s a homecoming of sorts for Delaney, who was Editor-in-Chief of VeloNews from 2007-2011. In his new role, Delaney will…