Boulder, Colorado – March 9, 2023 – Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced it will offer its Outside+ subscription (a $59 value) for free to all 2023/2024 Ikon Pass holders in a new partnership.
Outside+ is an industry-leading subscription built to fuel outdoor adventures. Subscribers get unlimited access to content from Outside Magazine, SKI, Backpacker, Climbing, VeloNews, Pinkbike, CyclingTips, Outside TV, Warren Miller, Yoga Journal and more. The subscription also includes access to two mapping apps Gaia GPS Premium and TrailForks Pro, as well as NASTAR courses, training plans, recipes, and interactive experiences with editors, pro athletes, coaches, and other experts.
“This partnership aligns directly with our corporate mission to Get Everyone Outside and we are very excited to offer Outside+ to Ikon Pass holders for the 2023/2024 winter season,” said Outside CEO Robin Thurston. “Offering Outside + is a great additional benefit for Ikon Pass holders and is a fantastic extension into a core group of outdoor enthusiasts.”
“The benefits and value offered to Ikon Pass holders continues to grow each season and we are excited to offer Outside+ and its extensive outdoor content and experiences to our 23/24 Ikon Pass holders,” said Erik Forsell, CMO, Alterra Mountain Company.
In addition to the Outside+ offer to Ikon Pass holders, Outside has also partnered with Alterra Mountain Company, creators of the Ikon Pass and owners of 16 iconic year-round mountain destinations, to offer free NASTAR racing at select destinations with race courses, this winter and beyond.
Ikon Pass holders will have until February of 2024 to redeem their free Outside+ subscription and will receive redemption instructions after the purchase of their 2023/2024 pass. Current Outside+ subscribers can use their Ikon Pass benefit to renew their subscription for another year..
Ikon Pass will go on sale for the 23/24 winter season on Thursday, March 16 at www.ikonpass.com.
About Outside
Outside Interactive, Inc. is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, mapping, online courses, discounted event access, magazines, access to NASTAR courses, and more. Learn more at OutsideInc.com.
About Ikon Pass
The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Stratton, Sugarbush Resort, and Killington in Vermont; Windham Mountain in New York; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France, Dolomiti Superski in Italy, Grandvalira Resorts Andorra in Andorra, Kitzbühel in Austria, Zermatt in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United and Lotte Aria Resort in Japan, and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.
