Women’s Race Series Partners with Strong Media Partner to Further Empower Female Runners
Boulder, Colorado, USA — October 5, 2018 — SON Events in partnership with Warner Bros. Consumer Products on behalf of DC Entertainment announces Women’s Running as an official media partner of the DC Wonder Woman Run Series. This partnership reflects the ever-growing support of women’s empowerment in the running community.
“We are thrilled to partner with the DC Wonder Woman Run Series. The series will reach thousands of women who are seeking health, wellness and a shared sense of community through running,” says Shannon Standefer, Women’s Running sales director. “These are the same women we reach everyday through Women’s Running and we look forward to being there with them at the race and beyond.”
As part of the partnership, Women’s Running will provide DC Wonder Woman Run Series participants with exclusive benefits such as 5K and 10K training plans and a pre-race shakeout run at the San Diego race later this fall. Women’s Running will also leverage its audience of 11 million women to promote the DC Wonder Woman Run Series initiatives, such as coverage of the races and cross-promotion of the DC Wonder Woman Run Series Sweepstakes.
“We’re proud to partner with Women’s Running on events that celebrate all the passionate Wonder Woman fans out there,” said Sarah Ratzlaff, DC Wonder Woman Run Series. “Working alongside the go-to media outlet for women runners of all abilities on a one-of-a-kind event experience centered around one of the most iconic superheroes of all time is truly exciting. We can’t wait to see how this series and the partnership continues to evolve through this race season and into 2019.”
SON Events is developing the race series by adding a virtual run during November 2018 and expanding to more cities in 2019. Register for the DC Wonder Woman Run Series at dcwonderwomanrun.com.
About DC Wonder Woman Run Series
The DC Wonder Woman Run Series is a series of 5K and 10K road races in the United States designed to empower the Super Hero in all runners and walkers, regardless of their abilities. Organized by SON Events, the Series races through Sacramento, Oakland, San Jose, Los Angeles, and San Diego this fall. Join us by visiting dcwonderwomanrun.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, The Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash), DC Vertigo (Sandman, Fables) and MAD, is the creative division charged with strategically integrating across Warner Bros. and WarnerMedia. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
About Women’s Running and Pocket Outdoor Media
Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media’s brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include Women’s Running, the world’s #1 resource for women runners; VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
Women’s Running Media Inquiries
Bethany Mavis, Managing Editor, firstname.lastname@example.org, (858) 228-3750
Women’s Running Advertising, Sponsorships, and Partnerships
Shannon Standefer, Women’s Running Sales Director, email@example.com, (303) 245-2111
Rob Wood, Chief Revenue Officer, firstname.lastname@example.org, (303) 245-2102
Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301