Triathlete to Produce the 40th Anniversary IRONMAN® Championship Official Race Program
Boulder, Colorado, USA — June 14, 2018 — Pocket Outdoor Media announces that Triathlete magazine is the Official Race Program Sponsor of the IRONMAN® North American Series for the 2018 race season. Triathlete magazine will produce the Official Race Programs for the 14 IRONMAN® races in North America including the 40th Anniversary IRONMAN® Championship race to be held in Kailua-Kona, Hawai`i on October 13, 2018.
“Triathlete and IRONMAN have grown up together,” said Erin Beresini, Triathlete’s Editor-in-Chief. “We’re honored to share our 35th anniversary year with the 40th anniversary of the IRONMAN® World Championship and celebrate these two historic triathlon brands.”
Triathlete magazine’s editorial staff will write, design, produce, and deliver the Official IRONMAN Race Programs for the IRONMAN North American Series in both print and digital magazine format. Triathlete will produce at least 10,000 copies of the IRONMAN World Championship Official Race Program and will produce event-specific programs for all 14 races in the series. Each Official Race Program will feature event-specific content, a complete schedule of events, list of qualifying races, IRONMAN Village schedules, event site maps, spectator guides, course maps for each leg of the race, profiles of male and female professional triathletes, spotlights on the host city, and information on TriClub, IRONKIDS®, and the IRONMAN Foundation. The Subaru IRONMAN Mont-Tremblant Presented by Sportium and Subaru IRONMAN 70.3® Mont-Tremblant Presented by Sportium Canadian events will feature English and French editions totaling over 11,000 copies.
Triathlete will serve as the exclusive advertising sales partner for all programs and will be soliciting participation from the triathlon and endurance sports industries. Opportunities are available for all race programs. For details and pricing please contact Rob Wood, Chief Revenue Officer, at firstname.lastname@example.org or call (303)-245-2102.
“The partnership and collaboration between IRONMAN® and Triathlete is a win-win for both brands,” commented Rob Wood, Chief Revenue Officer of Pocket Outdoor Media. “Few brands in sport generate the same energy and passion as IRONMAN®, and with Triathlete’s pedigree in creating highly engaging content, we’re eager to translate and apply those efforts towards producing amazing race programs for IRONMAN.”
List of 2018 Events
- Memorial Hermann IRONMAN Texas North American Championship: April 28, 2018
- IRONMAN Santa Rosa: May 12, 2018
- IRONMAN Boulder: June 10, 2018
- Subaru IRONMAN 70.3 Mont-Tremblant Presented by Sportium: June 24, 2018
- IRONMAN Lake Placid: July 22, 2018
- Subaru IRONMAN Canada: July 29, 2018
- Subaru IRONMAN Mont-Tremblant Presented by Sportium: August 19, 2018
- IRONMAN Wisconsin: September 9, 2018
- IRONMAN Maryland: September 29, 2018
- Little Debbie IRONMAN Chattanooga Presented by McKee A Family Bakery: September 30, 2018
- IRONMAN World Championship: October 13, 2018
- IRONMAN Louisville Presented by Norton Sports Health: October 14, 2018
- IRONMAN Florida: November 3, 2018
- IRONMAN Arizona: November 18, 2018
About Triathlete Magazine
Triathlete magazine is the world’s #1 triathlon resource and is published by Pocket Outdoor Media, the leading publisher in endurance sports. Pocket Outdoor Media’s brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
Felix Magowan, Chief Executive Officer, email@example.com, (303) 245-2167
Advertising, Sponsorships, and Partnerships
Gordon Selkirk, Triathlete Publisher, firstname.lastname@example.org, (949) 444-1086
Steve Fleck, Sales Representative, email@example.com, (416) 888-7324
Rob Wood, Chief Revenue Officer, firstname.lastname@example.org, (303) 245-2102
Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301