Triathlete Magazine Producing the Escape Triathlon Series Race Guides
Boulder, Colorado, USA — August 7, 2018 — Triathlete magazine announces that it is the Official Triathlon Industry Media Partner of the Escape Triathlon Series for 2018-2019. In an exclusive partnership with International Merchandising Company, the race series producer, Triathlete magazine will produce the Escape Triathlon Series Road to Alcatraz Guide featuring all seven 2018-2019 series events.
“The seven races of the Escape Triathlon Series all have that special X-factor that elevate them to among the best in the sport of triathlon,” said Rob Wood, Chief Revenue Officer of Pocket Outdoor Media. “We are thrilled to highlight all of them in the first-ever Escape Triathlon Series Road to Alcatraz Guide.”
Key highlights of the partnership include the Escape from Alcatraz Triathlon race guide; print, online, e-mail, and social media advertising and promotion; race day activations including VIP benefits for Triathlete’s advertising clients; and the Triathlete Talks Interview Series. The interview series will be hosted by Triathlete’s editorial staff and will include three live episodes per day of each race weekend. Episodes will include interviews with professional athletes, race participants, industry sponsors, and local officials. Triathlete’s complete event coverage, including the Triathlete Talks, will also be available on triathlete.com.
“The Escape Series Triathlons are true destination races held in amazing places like Beijing, London, Philadelphia, Huntington Beach, Washington D.C., Lake Tahoe, and of course, San Francisco, home to the iconic Escape from Alcatraz Triathlon,” said Erin Beresini, Triathlete Editor-in-Chief. “The energy at the Escape races reminds me why I love this sport!”
The Triathlete-produced Escape Triathlon Series Road to Alcatraz Guide was featured in the July issue of Triathlete. A standalone version of the guide will be distributed to race participants at all 2018-2019 Escape Series Triathlon events:
- AJ Bell London Triathlon, August 4-5
- Nation’s Escape Triathlon, September 9
- Lake Tahoe Escape Triathlon, September 16
- Beijing International Triathlon, September 22-23
- Surf City Escape Triathlon, April 2019 (Date TBD)
- Escape from Alcatraz Triathlon, June 2019 (Date TBD)
About Triathlete Magazine
Triathlete magazine is the world’s #1 triathlon resource and is published by Pocket Outdoor Media, the leading publisher in endurance sports. Pocket Outdoor Media’s brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
Felix Magowan, Chief Executive Officer, firstname.lastname@example.org, (303) 245-2167
Advertising, Sponsorships, and Partnerships
Gordon Selkirk, Triathlete Publisher, email@example.com, (949) 444-1086
Rob Wood, Chief Revenue Officer, firstname.lastname@example.org, (303) 245-2102
Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301