“WIN THIS $10,000 BIKE!” Sweepstakes Will Drive Readers to Best-in-Class Gear for Swim, Bike, Run Categories
Boulder, Colorado, USA — February 27, 2018 — Triathlete Magazine, the world’s #1 triathlon resource, releases its 2018 Buyer’s Guide on March 13th. Featuring 165 of this season’s hottest products extensively tested by a panel of expert reviewers, Triathlete’s 2018 Buyer’s Guide is the sport’s ultimate bible for triathletes looking to gear up for the first time or upgrade in pursuit of their best, most fun season. The brand also continues its annual “WIN THIS BIKE!” sweepstakes, which launches March 13th.
Erin Beresini, Editor-in-Chief of Triathlete, said, “We ramped up our coverage for this year’s Buyer’s Guide reviewing gear that hits all price points in 24 different categories. Our expert panel spent hundreds of hours testing products to find the best gear for every budget, every body type, and every race distance.” The Buyer’s Guide covers swim gear including goggles, wetsuits, transition bags, and swimskins; bike tech including 14 bikes, fueling systems, shoes, helmets, smart trainers, power meters, aerobars, wheels; and running products including shoes, multisport watches, sunglasses, and race kits. This year’s guide includes “The Draw”, a quick callout that spotlights the best feature of each product. The Triathlete Buyer’s Guide awards best-in-class winner badges to the top products.
The 2018 Triathlete Buyer’s Guide magazine issue mails to subscribers February 27th. Single copies will be available at U.S. select print newsstands and online on the Triathlete app, ZINIO, Amazon Kindle, Readr app, and Google Play March 13th.
Selected multisport gear reviews will release on Triathlete.com early in the triathlon racing season. Triathlete.com editor Liz Hichens said, “Our online Buyer’s Guide will highlight Best-in-Class gear and readers will have the opportunity to win a Quintana Roo PRSix Disc bicycle worth $9,600.” Triathlete will also heavily promote its annual “WIN THIS BIKE!” sweepstakes through its online Buyer’s Guide and social platforms. Sweepstakes details will release online March 13th.
“The Triathlete Buyer’s Guide presents some of our most anticipated content of the year,” said Triathlete’s publisher Gordon Selkirk. “We test more products more thoroughly than anyone, which means being included in the Buyer’s Guide is a tremendous opportunity for every brand.”
About Pocket Outdoor Media
Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media’s brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
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