Boulder, Colorado, USA — January 29, 2019 — Triathlete, the world’s #1 triathlon resource, has named Lars Finanger Director of Sales and Brand Development for the 30-year old brand. Finanger, who has 15 years of experience innovating in triathlon media, will be responsible for establishing Triathlete’s vision and strategy for traditional ad sales, partnerships, and sponsorships.
“Lars is the ideal business leader for Triathlete,” said CEO Andy Pemberton. “His deep knowledge of multisport combined with his creative marketing mind enable him to deliver meaningful results-driven solutions for our clients. I’m honored to have Lars on our team.”
Finanger was previously Advertising Director and Associate Publisher of Inside Triathlon from 2005-2008, which was part of Inside Communications before its sale to Competitor Group in 2009. Finanger continued in this role through 2012. Finanger left Competitor Group to join Slowtwitch, fulfilling similar advertising sales responsibilities.
“It’s no secret I live and breathe the triathlon lifestyle, so I’m thrilled to join the Triathlete team,” said Finanger. “I believe in the brand and the team in place, and I look forward to contributing right away.”
About Pocket Outdoor Media
Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include Triathlete, the world’s #1 triathlon resource; VeloNews, the authoritative voice of cycling; Women’s Running, the world’s #1 resource for women runners; Competitor Running, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
Andrew Pemberton, Chief Executive Officer, firstname.lastname@example.org, (303) 245-2125
Advertising, Sponsorships, and Partnerships
Lars Finanger, Director of Sales and Brand Development, Triathlete, email@example.com, (303) 828-8034
Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301