Beresini Will Direct the Vision for Women’s Running, Competitor Running, and VeloNews
Boulder, Colorado, USA — November 28, 2018 — Erin Beresini, Editor-in-Chief of Triathlete, has been promoted to Editorial Director of Magazine & Digital Media for Women’s Running, Competitor Running, and VeloNews in addition to her current duties. In her new role, Beresini will coach the editorial vision for each brand, guide their editorial mix in relation to the marketplace, help develop their magazines and websites, and help launch new streaming video shows and podcasts.
Before becoming Triathlete’s Editor-in-Chief in 2016, Beresini held positions as a fitness editor, online staff writer, and health and fitness columnist at Outside magazine. She has written for Outside, Men’s Journal, Men’s Health, Entrepreneur, Inspirato, espnW, and The New York Times. She published her first book, Off Course: Inside the Mad, Muddy World of Obstacle Course Racing with Houghton Mifflin Harcourt in 2014 and is a graduate of Stanford University’s graduate program in journalism. Beresini is an accomplished endurance athlete, too, with 5 Ironman® finishes and an XTERRA® World Champion title in her age group. She has also raced an ÖtillÖ swim-run, the Zion 100 Mile Trail Run, the California Triple Crown, Spartan Ultra Beast, a solo 24-hour mountain bike race, and the Boston Marathon after qualifying.
“Erin’s track record of success and leadership at the helm of Triathlete plus her entrepreneurial approach to media will enable our growth strategy for these brands,” said Andrew Pemberton, CEO of Pocket Outdoor Media. “Erin’s sense of what readers want and her eye for presenting that content will improve the audience we deliver for our partner brands.”
“Working with all four of these top sports brands—several of which I grew up reading—is a dream come true,” said Beresini. “I am thrilled to support them and their editorial missions heading into 2019 and beyond. Each brand has a unique, dedicated audience, and I look forward to working with our expert editorial teams to deepen our connection with those audiences through smart, editorially-driven products.”
About Pocket Outdoor Media
Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California.
Dave Trendler, Director of Marketing and Audience Development, email@example.com
Advertising, Sponsorships, and Partnerships
Gordon Selkirk, Triathlete Publisher, firstname.lastname@example.org, (949) 444-1086
Lars Finanger, Director of Sales and Brand Development, email@example.com, (303) 828-8034
Mark Gouge, VeloNews Publisher, firstname.lastname@example.org, (303) 385-7755
Shannon Standefer, Women’s Running & Competitor.com Sales Director, email@example.com, (303) 245-2111
Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301