Riders Will Enjoy a Comprehensive Guide to America’s Bike Racing Scene
Boulder, Colorado, USA — January 15, 2019 — VeloNews and USA Cycling announce a new partnership to promote bike racing in America. VeloNews, America’s leading bike racing media brand, will publish USA Cycling’s official 2019 Season Guide in print, digital, and online formats beginning with the January/February issue of VeloNews magazine, available on newsstands since January 8th. With this new guide, bike racing fans and riders will enjoy a single, convenient source of information for all USA Cycling’s 2019 events, from road racing to cyclocross to mountain biking.
VeloNews has produced a 32-page USA Cycling 2019 Season Guide included in its January/February magazine issue as well as a digital edition and a section on velonews.com dedicated to the Guide. The USA Cycling 2019 Season Guide will include a schedule of sanctioned professional and amateur events including national championships and pro racing series; profiles of road, mountain, and Paralympics cyclists; information on USA Cycling’s strategy for the 2020 Olympics; profiles of important regional racing communities, a membership overview; a Q&A with USA Cycling Chairman Bob Stapleton; and feature stories on iconic American cycling events. VeloNews will produce 50,000 standalone print copies of the Guide for USA Cycling members, direct mail campaigns, and for membership premium offers. USA Cycling and VeloNews will offer bonus distribution of the Guide at Sea Otter and the Bicycle Leadership Conference. The agreement includes omnichannel marketing consideration reaching millions of cycling enthusiasts across the VeloNews audience including campaigns in print, online, social, email, and event channels.
“VeloNews is excited to partner with USA Cycling to develop its all-new 2019 Season Guide,” said Mark Gouge, VeloNews Publisher. “The guide will help drive awareness of their events, new membership programs, growth initiatives, and the 2020 initiative as well as the cyclists and cycling communities that make up America’s bike racing scene.”
“VeloNews and American bike racing have grown up together over the past 45 years,” said Fred Dreier, Editor-in-Chief of VeloNews, “We are thrilled to be working more closely with USA Cycling to highlight America’s homegrown racing scene and to help excite cyclists about the 2019 racing season.”
VeloNews is America’s leading bike racing media brand. Its publisher, Pocket Outdoor Media, influences and engages more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Pocket Outdoor Media brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
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Mark Gouge, VeloNews Publisher, firstname.lastname@example.org, (303) 385-7755
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Boulder, CO USA 80301