Boulder, Colorado, USA — February 1, 2018 — Pocket Outdoor Media, LLC (Pocket) – the leading endurance sports media company – has hired Mark Gouge as Publisher for its VeloNews brand. Gouge will be responsible for advertising sales across its print, digital, and social platforms, as well as the general business direction of VeloNews. Gouge is a 12-year media veteran, who previously worked for Cycling Tips, MTBR/Roadbike Review, and Ironman. Gouge was digital advertising sales manager for VeloNews from 2006 to 2011.
Rob Wood, Pocket’s Chief Revenue Officer said, “As Pocket continues to build out its in-house sales and marketing team, Gouge’s experience and leadership will be key to our success. Our vision is to nurture our relationships with both our readers and our advertisers to ensure that our brands are truly indispensable to both. We’re thrilled that he’ll be leading the charge to reestablish VeloNews as the authoritative voice in the world of cycling. There is no one in the cycling industry better qualified to drive this business forward than Mark.”
Fred Dreier, Editor-in-Chief of VeloNews, said, “Mark has his finger on the pulse of the American cycling industry, and he understands the various trends that are shaping its direction. He knows how independent media can help brands reach their core audience. Mark is a dedicated cyclist who absolutely rips it on the road, gravel, and trail.”
“I’m really looking forward to joining the VeloNews revival, where it all began, to help resurrect an iconic brand,” said Gouge. “With the advertising landscape changing, I hope with my experience and passion for cycling, we can inspire more people to ride bikes.” Gouge will be based in Durango, Colorado and will work through Pocket Outdoor Media’s headquarters office in Boulder, Colorado.
About Pocket Outdoor Media
Pocket Outdoor Media is a newly formed publisher of the leading media brands in cycling, triathlon, and running including VeloNews, Triathlete, Women’s Running, Competitor.com, VeloPress, and the VeloSwap consumer cycling show. Pocket was founded in 2017 by Felix Magowan, Greg Thomas, and Steve Maxwell.
Felix Magowan, Chief Executive Officer, firstname.lastname@example.org, (303) 245-2167
Advertising, Sponsorships, and Partnerships
Rob Wood, Chief Revenue Officer, email@example.com, (303) 245-2102
Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301