Partnership Includes Family Fun Sweepstakes, VeloNews Podcasts with Youth Organizations, and Custom Content
Boulder, Colorado, USA — April 12, 2018 — The Sea Otter Classic announces a new partnership with VeloNews, the authoritative voice of cycling, to inspire youth cycling participation during the four-day race and consumer bike expo weekend April 19-22 in Monterey, California. VeloNews will promote the family-friendly atmosphere and youth racing action through a Sea Otter Family Fun Sweepstakes; a live recording of the VeloNews Podcast; interviews with Austin McInerny, President of the National Interscholastic Cycling Association; and Sabra Davison, Executive Director and Co-Founder of the Little Bellas; custom content by the VeloNews editorial staff; and online promotion targeting Bay Area cycling families. Families entering the sweepstakes earn a chance to win four VIP passes, Bolle eyewear and helmets and Sea Otter kits and apparel for the whole family, as well as free entry to Sea Otter amenities and attractions like the Kids’ Track, the Kid’s Track Race, and the Sea Otter Egg Hunt and Carnival. Every contest entrant will receive a discount on Sea Otter passes as well as a voucher for a free prize to be redeemed at the VeloNews booth. For race previews and coverage of Sea Otter, visit velonews.com.
“Young riders are the future of American bike racing,” said VeloNews Editor-in-Chief Fred Dreier. “Our industry understands that getting more kids on bikes means a healthier sport. Sea Otter one of the most fun cycling weekends in America and I couldn’t be more pleased to partner with such a great supporter of youth cycling.”
Spencer Powlison, News Director for VeloNews.com, commented, “Once you see the pack of Little Bellas riding around Laguna Seca or all of the NICA kids in their school jerseys, you realize that this phenomenon of youth participation is well-supported and growing. It inspires me personally and is a great reminder of why we all love riding. It’s just plain fun.”
Frank Yohannan, co-founder of Sea Otter, said, “VeloNews has been a champion of American bike racing for over 45 years and no race is complete without VeloNews in the mix. We’re pleased to have Fred, Spencer, and the team covering our race and encouraging youth to take up the sport.”
About VeloNews and Pocket Outdoor Media
Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media’s brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
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