2.29 Million Listens and Average Completion Time Nearly 80%
Boulder, Colorado, USA — May 17, 2018 — VeloNews podcasts have seen explosive growth in listeners over the past year—a 162% growth in monthly listens from 2017 to 2018. Produced in-house since August, 2016 by the VeloNews editorial staff to cover race news, training methods, insider intel on race courses, and new tech and gear, the VeloNews podcasts have earned 2.29 million listens. VeloNews releases new episodes weekly to a dedicated and highly engaged audience of listeners, earning an average listening time over 45 minutes per episode and an average completion time of nearly 80%. The VeloNews podcasts are available free to listeners at velonews.com/podcast, SoundCloud, and through dozens of podcast apps.
“We saw nearly a 15% growth just between March and April of this year,” said Spencer Powlison, News Director and producer of the VeloNews Podcast. “Just this spring, we’ve surpassed our entire 2017 Tour de France listener numbers.”
The VeloNews Podcast is a weekly, in-depth discussion and debate about current events in the pro peloton, upcoming racings, and the riders who shape the sport. Hosts Fred Dreier, Editor-in-Chief of VeloNews, and Spencer Powlison, News Director, frequently interview pro riders and occasionally offer long-form interviews in special episodes. The new Recon Ride segment, hosted by Cycling Reporter Dane Cash, previews upcoming stages of cycling’s Grand Tours and one-day classics. “I look forward to recording live in France during the Tour again this year,” said Dreier. “In every episode, you can hear the energy of the race and the riders’ emotions running high. It’s just a sublime experience recording at a street-side café and dissecting each day’s racing action with the other VeloNews editors.”
The most popular episodes include evergreen content like “Fast Talk Episode 33: Is FTP Dead?” and race coverage like the “VeloNews Podcast: Emergency Sagan Disqualification Episode”. “The Sagan episode shows how quickly we can react to race news,” commented Powlison. “It pushed to subscribers within 24 hours and now it’s one of our most-listened episodes.”
Fast Talk Podcast is a new podcast releasing every other week to discuss training, cycling tech, and science-driven coaching advice that any cyclist can apply to his own riding. Hosted by cycling coach Trevor Connor and VeloNews Managing Editor Chris Case, this fast-growing podcast is one of the few to cover high-level training.
The VeloNews Tech podcast released its first episodes this spring, which examine current trends in cycling tech and gear. Hosted by VeloNews Tech Editor Dan Cavallari, the show offers an inside look into the design of new tech through regular interviews with the engineers and product developers who shape the gear just hitting the market.
Founded in 1972, VeloNews is the authoritative voice of cycling in America and is published by Pocket Outdoor Media, the leading publisher in endurance sports. Pocket Outdoor Media’s brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
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