America’s leading cycling media brand extends agreement with RCS Sport
Boulder, Colorado, USA — February 27, 2020 — In an exclusive agreement with RCS Sport, VeloNews, America’s leading bike racing media brand, will produce the North American edition of the Official Guide to the Giro d’Italia bicycle race for 2020. RCS Sport, the race’s owner and event producer has extended exclusive rights to VeloNews to publish the official online and print guides to the world’s most important Italian cycling event. The Official Guide to the 2020 Giro d’Italia will be published in the May issue of VeloNews magazine, which subscribers receive beginning March 25th. The issue arrives on newsstands on April 14th. The VeloNews.com guide to the Giro publishes online in early May.
The Official VeloNews Giro Guide will be every cycling fan’s essential daily guide for all 21 stages of the Giro d’Italia, with course maps and schematics, stage-by-stage profiles, timetables, previews of all 22 teams and bios on the top contenders, overviews of their bikes and gear, tech reports on rider and team equipment choices for key stages, and pre-race analysis from the VeloNews editorial team on the teams and riders vying for the coveted maglia rosa.
Founded in 1909 and now in its 103rd year, the Giro d’Italia begins on Saturday, May 9 in Budapest, Hungary, and finishes Sunday, May 31 in Milan, traversing nearly 3600 km over 23 days. Each stage will be televised live world-wide to an estimated audience of 250 million viewers, making the Giro the second most-watched cycling race after the Tour de France. In the United States, live coverage will air on the online sports broadcasters fuboTV and FloBikes.
VeloNews Editor-in-Chief Fred Dreier said, “The 2020 Giro will be a thrilling race for the well-rounded nature of its field. The top GC riders as well as the best sprinters will be in attendance, including Peter Sagan. There’s also the exciting Grand Tour debut of Remco Evenepoel, Richard Carapaz’s defense of his 2019 victory, and the dogged pursuit of the Maglia Rosa by Vincenzo Nibali to keep readers engaged throughout the entire race.”
Added RCS Sport Sales Director Matteo Mursia, “VeloNews is the world’s leading bicycle racing media brand so they are a natural partner for our beloved Giro d’Italia, whose visibility grows every year on the international stage. The VeloNews Official Guide to the Giro d’Italia is required for anyone seeking to reach the most passionate cycling fans and participants.”
Advertising space in the Official Guide to the Giro d’Italia is available with artwork due March 12. Contact VeloNews for advertising information.
VeloNews is America’s leading bike racing media brand and is produced by Pocket Outdoor Media, the world’s leading publisher of running, cycling, and triathlon content. From web to print, podcast to social, Pocket Outdoor Media content is best-in-class. Our brands engaged with the most active and influential consumers in endurance sports 311 million times last year. Our brands include VeloNews, America’s leading bike racing media brand; Triathlete, the world’s #1 triathlon resource; Women’s Running, the most popular resource for women runners; PodiumRunner, the most trusted resource for performance-minded runners; Bicycle Retailer & Industry News, the world’s leading bicycle trade journal; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado.
About RCS Sport
RCS Sport is a sports and media company that leads the Italian market with unmatched skills, expertise and a broad offer of services for the creation and management of international sport events. Our portfolio encompasses professional sports (cycling, basketball and running) and mass participation events for running and cycling enthusiasts. As a large player that directly organizes large national and international events, we can offer powerful and varied opportunities for visibility, branding, retail and direct marketing. The experience gained over the years and a constant strive for innovation are key complements to a wide portfolio of media rights and tailor-made services.
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