Advertising space in the most-read issue of VeloNews closes in early May.
Boulder, Colorado, USA — April 24, 2018 — VeloNews, the authoritative voice of cycling, will release the Official Guide to the Tour de France bicycle race in early June. The VeloNews guide to the world’s most important and most watched bike race will include exclusive content not available from any other media outlet in North America. Subscribers will receive the Official Tour de France Guide on June 1 and it will release on newsstands on June 12.
Through its proprietary agreement with the Amaury Sport Organisation, the VeloNews Official Guide will feature the deepest race preview coverage and race course information, available exclusively to VeloNews readers from the Tour de France race production staff. The VeloNews editorial team will provide its incisive analysis, previews of the teams and top riders, tech reports on rider and team equipment choices for key stages, overviews of bikes and gear, as well as the official course maps, stage-by-stage profiles, timetables, and predictions for stage winners and which racer will wear the maillot jaune on the Champs-Élysées in Paris. This issue enjoys premium paper and cover stock as well as bonus distribution to bicycle retail stores and high newsstand circulation. The race runs July 7-29, 2018.
The VeloNews Official Guide to the Tour de France offers unmatched reader engagement as bike racing fans anticipate the race through the Guide’s in-depth profiles of the route, teams, riders, and gear. Once the racing action begins, the Tour de France Guide becomes every cycling enthusiast’s essential daily guide for all 23 days of the race, from stage profiles to sprints, climbs, descents, and grueling mountaintop finishes. “The Tour de France Guide makes watching the race even more suspenseful and fun,” said Fred Dreier, Editor-in-Chief of VeloNews. “Our rider profiles and rankings, gear and tech coverage, and expectations for each stage deepen a viewer’s appreciation for the racing as it unfolds each day. The guide is so essential, our own staff uses it every day during the Tour.”
Tour de France race director Christian Prudhomme explains, “My colleagues in North America tell me the VeloNews Official Tour de France Guide is their constant companion each July. It’s hard to imagine watching a single stage without referencing this indispensable resource. All those who wish to reach cycling fans must be in the Official Guide to the Tour de France.”
Advertising space for the Official Guide to the Tour de France is available now and closes on May 3, 2018. For information on advertising opportunities, please contact VeloNews Publisher Mark Gouge at firstname.lastname@example.org or (303) 385-7755.
About VeloNews and Pocket Outdoor Media
Founded in 1972, VeloNews is the world’s oldest and most-read bicycle racing magazine reaching more than 10 million cyclists each year. VeloNews is published by Pocket Outdoor Media, the leading publisher in endurance sports, whose brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
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