Boulder, Colorado, USA — January 22, 2019 — Women’s Running, the #1 resource for women runners, has revealed an all-new look and attitude for its website. The new womensrunning.com debuted January 15th, powered by adidas Running, with a fresh design that is unique to the women’s fitness lifestyle space. Women’s Running partnered with adidas Running to promote the launch of the new adidas Solar Glide shoe.
Award-winning web designer Daniel Boguszewski led the new design, inspired by the brand’s sharp coverage of the women, tech, races, science, and issues shaping the sport. The result is a fitness website that stands out with an intuitive and joyful user experience, from the statement-making homepage that is easy to navigate and visually stimulating, to oversized imagery and distinct content categories that enhance the Women’s Running experience on all platforms.
“We’re thrilled to introduce our new website to the world,” said Editorial Director Erin Beresini. “It perfectly showcases who Women’s Running is today: unique, smart, stylish and cutting-edge.”
The team focused on quality over quantity, stripping the site of programmatic advertising. The new design display 3-3.5 ad spots and serves ads based on the user’s behavior, guaranteeing more than 75% viewability. This cleaner look has resulted in ad and content engagement rates to more than double.
“We’ve stripped away the noise apparent on many women’s fitness websites,” commented Sales Director Shannon Standefer. “On the new womensrunning.com, brands can align themselves with best-in-class content, while avoiding getting drowned out by pop-ups, auto-play videos, and programmatic ads.”
Visit the new Women’s Running website at womensrunning.com.
About Women’s Running
Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include Women’s Running, the world’s #1 resource for women runners; Competitor Running, the most trusted website for runners; VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com.
Andrew Pemberton, Chief Executive Officer, firstname.lastname@example.org, (303) 245-2125
Advertising, Sponsorships, and Partnerships
Shannon Standefer, Women’s Running & Competitor Running Sales Director, email@example.com, (303) 245-2111
Pocket Outdoor Media
3002 Sterling Circle, Ste 100
Boulder, CO USA 80301